Here are a few more reasons you should be using hashtags in your social media strategy. Hashtags are also a great way to keep up with trends and breaking news. You could also use hashtags to raise awareness for a cause or to start a conversation. Hashtags are a great way to connect with like-minded people, and they can be used for just about anything.įor example, if you’re a small business owner, you could use hashtags to promote your products or services. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users. The best hashtags tend to be relatively short and easy to remember. Otherwise, the hashtagged content you write won’t be seen by any non-followers. They always start with # but they won’t work if you use spaces, punctuation, or symbols.
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(Find more details on how to use hashtags for each platform below.) Hashtag basics Hashtags are effective on other social media platforms too. They’re not just for Twitter anymore, either. Hashtags are a way to connect social media content to a specific topic, event, theme, or conversation. Since then, the use of hashtags, their reach, and their effectiveness has only grown. How do you feel about using # (pound) for groups. This was the first-ever use of the hashtag: Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. That’s when the web marketing specialist walked into Twitter’s offices with an idea. It was first used for hashtags in the summer of 2007 by Chris Messina. The pound symbol on your keyboard - also called an octothorpe - was initially used to mark numbers.
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